Accessibility Statement

We firmly believe that the Internet should be accessible and accessible to everyone and are committed to providing a website accessible to the widest possible audience, regardless of ability. Through this site, we have engraved on our banner to provide an uncompromising equal service to every person, including customers with disabilities. Many efforts and resources have been invested in this site to make it accessible to the majority of the population easily and conveniently and to make it more accessible to people with disabilities. In doing so, the company joins the overall effort to make websites accessible to people with special needs.

The company has acted in accordance with the accessibility guidelines in Israeli Standard 5568 – to fulfill this, we strive to adhere as strictly as possible to the Internet content guidelines Deals with standardization in the World Wide Web Consortium (W3C) 2.1 (WCAG 2.1) network at the AA level, which is identical to the Israeli standard. These guidelines explain how to make web content accessible to people with a wide range of disabilities. Adherence to these guidelines helps us ensure that the site is accessible to the blind, people with motor disabilities, visual impairments, cognitive impairments and more.

It should be noted that despite our efforts to make all pages on the site accessible, parts of the site may not be accessible. /> We continue our efforts to improve the accessibility of the site as part of our commitment to enable its use for the entire population, including people with disabilities.
We will be happy to receive inquiries for information and / or suggestions for improvement in order to improve customer service.

This site uses various technologies designed to make it as accessible as possible at all times. We use an accessibility interface that allows people with specific disabilities to adapt the user interface (user interface) of the site and design it for their personal needs.

In addition, the site uses an artificial intelligence-based application that runs in the background and constantly optimizes its accessibility level. This application corrects the HTML of the site, adapts its functionality and behavior to screen readers used by blind users, and to keyboard functions used by people with motor disabilities.

However, despite our efforts to make all pages on the site accessible, parts may be discovered Or capabilities that have not yet been accessed.

Screen reader and navigation keyboard

Our site implements the ARIA attributes (Accessible Rich Internet Applications) technique, along with various behavioral changes, To ensure that blind users who visit with screen readers can read, understand and enjoy the functions of the site. Once a user with a screen reader enters your site, he is immediately prompted to enter the screen reader profile so that he can browse and operate your site effectively. This is how our site covers some of the most important requirements for a screen reader:

  1. Optimization of screen readers: We run a process that learns the site components from the top down, to ensure ongoing compatibility even when updating the site. In this process, we provide screen readers with significant data through the ARIA feature set. For example, we provide accurate form labels; Descriptions of actionable icons (social media icons, search icons, cart icons, etc.); Authentication guidance for form input; Element functions such as buttons, menus, modal dialogs (pop-ups) and others.

In addition, the background process scans all site images. It provides accurate and meaningful image-object-recognition description as an ALT tag (alternate text) for images that are not described. It will also extract texts embedded within the image using OCR (Optical Character Recognition) technology. To enable screen reader adjustments at any time, users just need to press the Alt + 1 keyboard combination. Screen reader users also receive automatic notifications to turn on the screen reader mode as soon as they enter the site.

These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver and TalkBack.

  1. Keyboard Navigation Optimization: The background process also adapts the site’s HTML and adds various behaviors using JavaScript code to make the site run using the keyboard. This includes the ability to navigate the site using the Tab and Shift + Tab keys, activate drop-down menus with the arrow keys, close them with Esc, power buttons and links using the Enter key, navigate between radio components and a check box using the arrow keys, and fill them with the space bar Or Enter.

In addition, keyboard users will find content skipping menus available at any time by pressing Alt + 2, or as the first component of the site while navigating with the keyboard. The background process also handles pop-ups that are activated by moving the keyboard focus toward them as soon as they appear, and does not allow the focus to drift out.

Users can also use shortcuts such as “M” (menus), “H” (titles) , “F” (forms), “B” (buttons) and “G” (graphics) to jump to specific elements.

Disabled profiles supported on our website

  • Safe epilepsy profile: This profile allows people with epilepsy to use the site safely by eliminating the risk of seizures resulting from flickering or flashing animations and dangerous color combinations.
  • Visually Impaired Profile: This profile adjusts the site to be accessible to most visually impaired people such as visually impaired, tunnel vision, cataract, glaucoma and others.
  • Cognitive Disability Profile: This profile provides various helpful features to help users With cognitive disabilities such as autism, dyslexia, CVA and others, focus on the essential components more easily.
  • ADHD-friendly profile: This profile significantly reduces distractions and noise to help people with ADHD, and neuro- Developmental Browsing, reading and focusing on the essential elements more easily. Accessibility of buildings

ICR promotes the accessibility of buildings owned or maintained by it, in order to enable access and service for all customers, including customers with disabilities.

Head Office J – Shaul Hamelech Blvd. 35 Tel Aviv & ZeroWidthSpace;

  • Adjacent to the elevators.
  • There is a continuum of access from the parking lot through the entrance to the office until the service is received (including elevators) .
  • There are disabled services.
  • It is permitted to enter the office for a service animal intended to assist a person with a disability .


Ben-Gurion Sales Office Ben-Gurion 50 Bat Yam

  • The office is located near the project site.
  • Disabled parking –   There is a municipal public parking lot in front of the sales office.
  • Entrance Accessible –   The sales office is at the level of the sidewalk.
  • There are identification signs.
  • It is allowed to enter the office for a service animal designed to help a person with a disability.
  • There is an access sequence From the parking lot through the entrance to the office until receiving the service
  • If necessary, you can contact For office service representatives to get help filling out forms.


Accessible customer service

Employee training for accessible service – Training is held to get to know the field of accessibility, create awareness among employees and provide practical tools for providing accessible service. li> Alternative means of contact – There are several alternative means of contacting the office:

  • In the form   Contact us on the website
  • By sending a fax to 08-8516286
  • by email ” To   [email protected]
  • Frontline service at the sales offices – receiving an audience on Sundays-Thursdays between the hours of 10 : 00-18: 00 Friday and holiday eves 9: 30-13: 00
  • Contact by mail: 35 Shaul Hamelech Blvd., Tel Aviv


If you find any problem, Contact us

We strive to maintain and maintain the site at the best level and we are currently unaware of any accessibility issues on the site. Have you encountered a problem? So that we can handle it in the best way please attach as full details as possible and contact the accessibility coordinator with a description of the problem – what action did you try to take? What page did you browse? Type and version of the browser, operating system, type of assistive technology (if you used it), etc.

Company accessibility coordinator details: Ortal Pick
Phone: 074-7668221
Email: [email protected]
Mailing address: 35 Shaul Hamelech Blvd., Tel Aviv

Last updated on 22.8.2022